Insight
The OnePlus Pad GO project, driven by the 'Never Settle' ethos of OnePlus, stands out in the market for offering an unparalleled entertainment experience at an entry-level price. This strategic positioning addresses a growing consumer demand for affordable yet high-quality entertainment technology. What sets this project apart is its creative direction and executive production by 'From Another,' known for its innovative and trend-aware approach, which resonates with the modern consumer's desire for products that blend seamlessly into their lifestyle.
Idea
From Another crafted a unique creative narrative for the OnePlus Pad GO, focusing on the versatility and adaptability of the tablet in everyday life. The narrative unfolds through the day of a young woman, using the tablet in diverse scenarios - from catching up on news to enjoying a thriller movie at night. This storyline, under the creative guidance of 'From Another,' emphasizes the tablet's role in enhancing daily experiences. The tagline “All Play. All Day.”, conceived under this direction, succinctly communicates the product's promise of enduring entertainment.
Impact.
The creative execution ensures that the film and visual assets resonate with the target audience. By opting for natural lighting and avoiding professional studio setups, the visuals emphasize the product's high-quality display, both in daylight and nighttime settings. The dynamic and playful 3D renders, highlight the product's design engagingly. The strategic decision to use split layouts in the KVs, showcasing the product and lifestyle elements, further enhances the message of the OnePlus Pad GO being an integral part of daily life.